4 Storytelling Trends to Watch in 2025—and How Video & Photos Can Help

At Vibrant Visions, we know the power of high-quality videos and photos in telling stories that connect. As we head into 2025, visual storytelling is more important than ever. Here are four key trends to watch, and how you can start using videos and photos to grow your brand today.

1. Purpose-Driven Storytelling: Show What You Stand For

Consumers want to know your brand’s values. Use video and photos to showcase your impact, whether it's sustainability, community efforts, or other causes you care about.

How to Use Video & Photos:

• Share behind-the-scenes footage or images that highlight your brand’s purpose.

• Show the people behind your mission to create an emotional connection.
  

2. Video & Photos: The Key to Campaign Success
Videos and photos are proven to drive higher engagement and conversions. They grab attention and make your message memorable.

How to Use Video & Photos:

• Post short-form videos on social media.

• Share high-quality images that tell a compelling story of your products or services.

3. User-Generated Content (UGC): Let Your Customers Lead the Way

UGC builds trust and authenticity. Encourage your customers to share photos and videos of their experiences with your brand.

How to Use Video & Photos:

• Ask customers to share photos or videos using your products, then repost them.

• Feature UGC on your website or social media to strengthen your community.

4. Interactive Storytelling: Engage Your Audience

Interactive content makes your audience part of the story. Let them choose what to see next in your videos or explore different product options through photos.

How to Use Video & Photos:

• Create interactive Instagram Stories where followers can vote on content.

• Use tools that allow viewers to click and interact with your videos or photos.

Get Started Today

Visual storytelling in 2025 is all about using video and photos to connect, inspire, and engage. Start implementing these trends now to bring your brand’s story to life.It all begins with an idea. Maybe you want to launch a business

Behind the Scenes at Mezcal Lauderdale: Crafting an Unforgettable Experience

At Vibrant Visions, we specialize in creating high-quality, engaging video content that captures the essence of every event. For Mezcal Lauderdale, our team had the privilege of attending the highlight events of this exciting 3-day festival, creating a dynamic video recap that showcases the energy, community, and key moments of the celebration. Here’s a behind-the-scenes look at how we captured the spirit of Mezcal Lauderdale and highlighted the sponsors that made the event possible.

A Community Event with Heart
Mezcal Lauderdale, organized by Andrew Martinau of UniteUs Group Group and in partnership with Evan Snow at Choose954, is a celebration of mezcal, culture, and community. It’s a festival that brings together mezcal enthusiasts, local vendors, and supporters for an immersive, multi-day experience. Our role was to attend the highlight events, capturing the atmosphere, interactions, and special moments that defined the festival.

A Two-Person Team with a Focus on Key Moments

Our two-person team worked through an extensive shot list, attending the festival’s key events. We focused on showcasing the atmosphere while ensuring sponsors were highlighted throughout the video. From the grand tasting to the smaller gatherings, every shot was carefully captured to tell the festival’s story.

Capturing the Energy and Meaning

The filming process involved capturing both the high-energy scenes and intimate moments. Our lead videographer embraced new challenges, including filming in a busy high-end kitchen, and worked hard to make every shot meaningful. The aim was to convey that something exciting was always happening while ensuring sponsors were prominently featured.

The Final Edit: A Story of Community and Celebration

The final video highlighted the best moments of Mezcal Lauderdale while celebrating the sponsors and community that made the event possible. The video serves as both a recap of the festival’s energy and a tribute to its supporters.

A Must-See for Mezcal Lovers

Mezcal Lauderdale is a fantastic community event, and we highly recommend it to any mezcal lover. The energy, the culture, and the people make it an unforgettable experience.

Watch the Highlight Video Below to See Mezcal Lauderdale in Action!

How to Use Video to Boost Event Engagement: A Step-by-Step Guide

Video is one of the most powerful tools for boosting event engagement, whether you're hosting a large-scale festival or a more intimate business meeting. At Vibrant Visions, we understand that media budgets should never be pushed to the back burner—planning your video strategy should be an integral part of the event from start to finish. Here’s a step-by-step guide to effectively using video to elevate your event and engage your audience.

Step 1: Plan Your Video Content Early—Don’t Wait Until the Last Minute!

Tip: Start planning your video content as early as possible. Waiting until the last minute to consider your media budget or video content strategy can seriously limit the impact you can achieve.

• Pre-Event: Plan teaser videos, announcement clips, and behind-the-scenes content to generate buzz. These videos will build excitement and anticipation, creating momentum well before the event kicks off.

• During the Event: Document key moments as they unfold. Highlight dynamic interactions, VIP appearances, and sponsor activations, ensuring you capture the heart of the experience.

• Post-Event: Your post-event recap video is just as important. Use it not only for documentation but to keep the conversation going, promote future events, and showcase the success of your current one.

Example: If you’re hosting a product launch, consider shooting an announcement video weeks ahead of time. Not only does this help create anticipation, but it gives you time to make adjustments and refine your content before the big day.

Step 2: Use Video to Build Anticipation—No Matter the Event Size

Tip: Whether you're planning a massive concert or a small corporate event, teaser videos and live video announcements can amplify excitement and dramatically increase engagement.

• Why It Works: Live streaming offers incredible reach at a low cost-per-click (CPC), making it an effective strategy for boosting your marketing ROI.

• What to Include: Share clips of rehearsals, sneak peeks of keynote speakers, and special guests to keep people talking.

• Platform Options: Use platforms like Instagram Live, Facebook Live, or YouTube Live to reach your audience in real-time.

Example: A local business hosting a VIP networking event can use a teaser video to give followers a behind-the-scenes look at the prep work, creating anticipation and driving interest.

Step 3: Engage Your Audience in Real-Time with Live Streaming

Tip: Live streaming gives even your virtual fans the chance to feel immersed in the experience—whether they’re in the room or miles away. It’s also perfect for documenting the event for educational, historical, and marketing purposes.

• Engagement: Real-time streaming allows people to interact with the event via comments and reactions, increasing engagement and making them feel like they are a part of the action.

• Added Value: Use live streaming not just for the audience, but for sponsors and partners. Engage with them directly in real-time and highlight their contributions during the event.

Example: Stream a panel discussion, allowing virtual attendees to submit questions and interact with speakers in real-time, making them feel part of the conversation.

Step 4: Share Behind-the-Scenes Content for Authentic Engagement

Tip: People love seeing what happens behind the scenes. Behind-the-scenes videos are an incredibly effective way to keep your audience engaged and let them feel like they’re part of the inner workings of your event.

• Why It Works: These videos offer an authentic look at the hard work that goes into creating an event, from setup to the final curtain call.

• Involve the Audience: Encourage your viewers to comment, ask questions, and even participate in behind-the-scenes moments, increasing the level of engagement.

Example: Share a quick time-lapse video of the event setup, showing how the venue transforms or how your team works to make everything happen. It’s fun and builds excitement.

Step 5: Post-Event Video: Keep the Momentum Going

Tip: Don’t let the excitement fizzle out once the event is over. Post-event video content is essential not just for reliving the experience but for maintaining momentum and building anticipation for future events.

• What to Include: A highlight reel that showcases the best moments, key speeches, crowd reactions, and sponsor shoutouts.

• Extend the Conversation: Use post-event video to thank attendees, recap major takeaways, and tease future events.

Example: After a major charity gala, use a highlight video to showcase key moments and thank everyone who contributed. This is not only great for documentation but builds goodwill and keeps people excited for next year.

Step 6: Repurpose Your Videos Across Multiple Platforms

Tip: One of the most cost-effective ways to extend your marketing budget and increase your event’s reach is by repurposing your video content for different platforms.

• Social Media: Edit longer videos into shorter clips for Instagram Reels, TikTok, or YouTube Shorts.

• Email Marketing: Include video highlights in your post-event email campaigns to re-engage attendees and boost open rates.

• Website: Embed your recap video on your website, showcasing the event and driving traffic back to your brand.

Example: Take your full event recap video and create 10-second clips that highlight key moments. Share them across your social channels and email newsletters to drive engagement and extend the lifecycle of the content.

Conclusion: Boost Your Event Engagement with Video

Video is a powerful tool for boosting event engagement before, during, and after the event. By planning your video content early, engaging your audience in real-time, sharing behind-the-scenes footage, and repurposing content, you can maximize your event’s impact and reach.

At Vibrant Visions, we specialize in creating high-quality video content that elevates every event. Ready to use video to boost your next event’s engagement? Let’s chat!